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Apr 26, 2021

In this episode we are talking to Anouar El Haji, behavioral economist and the founder & CEO of Veylinx. With him, we explore how game theory can help to identify how customers truly value new products and services. We touch on why it is crucial for companies to obtain reliable insights before making major investment decisions and why so many companies struggle with this. The standard practice of conducting market research surveys is ineffective because participants don’t have skin in the game. But by taking a different approach using game theory, participants can be incentivized to reveal their true interest in services and products that might not even exist yet.

Anouar El Haji is the founder and CEO of Veylinx ( Before founding his company Anouar completed his PhD at the University of Amsterdam applying his knowledge in game theory and behavioural economics to the field of Marketing.